Digital crosses 50 per cent as FMCG, autos and quick commerce dominate Adex
Digital takes the lead as a handful of big brands tighten their grip on ad spending
Consumer goods giants slash budgets amid sluggish demand, dragging ad volumes down 10 per cent
Ad volumes in print medium up by two times, while digital saw a rise of 5.5 x during the period.
Overall ad spend growth is boosted by key sporting events such as IPL & elections, says report.
