Ad Campaigns
Peter England aims at being relevant to youth
MUMBAI: Peter England is desirous of strengthening its appeal among the newer generation of users while retaining the same core principles on which the legacy of the clothing brand has been built. Its latest campaign marks a big shift in tonality/brand conversation distinct from earlier messaging.
The new campaign is inspired by the philosophy of young India that life experiences are as important as material wealth.
It’s no longer about a single minded goal, but a host of exciting things happening at the same time. Increasingly, the youth don’t want to be stereotyped as unidimensional and want to be seen as their multidimensional self
This campaign includes print ads led by the TVC of a young man at an interview. He faces a panel of three ‘formal’ gentlemen who ask him what is probably the most repeated interview question: “Where do you see yourself five years from now?” The protagonist’s answer is the perfect showcase of this generation’s multidimensional and eclectic thought process. The multitude of experiences, not only showcase the protagonist’s passions in life but also highlight the versatility and range of Peter England’s apparel within those experiences.
The baseline “Be everything you love” is carefully crafted to sum up the attitude of today’s youth. It also aims to reinforce the idea that whoever you wish to be, Peter England lets you be fashionable while pursuing this goal.
The campaign has garnered an impressive 352,000+ views on Facebook and a remarkably fast 470,000+ views on YouTube for its innovative breakthrough commercial.
DDB Mudra group chairman and chief creative officer Sonal Dabral says, “There is a restless creative energy about the youth that makes them want to learn more, explore more. Peter England as a brand has always been a beacon to them, never preaching but always encouraging, guiding them in their journey. In keeping with the many exciting options and choices youth face today the brand’s new campaign encourages the young to try out the opportunities, to evolve, to be creative and yet with some conscience and goodness attached to it. Most importantly it tells the young that the old codes of success are not applicable anymore. Go ahead and succeed on your terms. I’m very excited by this campaign from our teams in DDB Mudra South & East. It’s being loved by our audience and it’s another example of great creative and effective work now being produced by offices across the DDB Mudra Group.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
