MAM
Paytm launches new ad campaign
Mumbai: One97 Communications Ltd (OCL) which owns the brand Paytm, India’s leading payments and financial services company and the pioneer of QR and mobile payments, has launched a new print advertising campaign to reassure users and merchants that its QR, Soundbox and card machine will continue to work ‘today, tomorrow, and always’.
Paytm reiterated that its innovative payment devices are here to stay. The company also thanked its digital India partners, who helped the company in countering any rumours. The ad also asked readers and its user base to refer to numbers 21 and 22 of FAQs released by the central bank that answer questions that users or merchants may have about the Paytm QR code, Soundbox and Card Machines.
From the FAQs, point no 21:
Q: I am a merchant and I accept payments using a Paytm QR code, Paytm soundbox or Paytm POS terminal, linked to another bank account (not with Paytm Payments Bank). Can I continue to use this setup even after March 15, 2024?
Yes. If your receipt and transfer of funds is linked to any bank account other than Paytm Payments Bank, you can continue to use this arrangement even after March 15, 2024.
Paytm Spokesperson said, “As pioneers of QR code, soundbox and mobile payments in India, we have always been at the forefront of the Digital revolution in India. With this ‘India’s every Paytm QR & Soundbox will keep working Today, Tomorrow, Always’ campaign, we aim to dispel any rumours, and confirm that our innovative devices will continue to empower merchant partners with seamless payments.”
The company was the first to launch QR code-based payments in India. It also pioneered audio-based confirmations with the Paytm Soundbox, which revolutionised in-store payments in the country. Paytm’s payment devices have seen widespread adoption by merchants, enabling small and medium businesses with robust growth.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
