MAM
Ogilvy names Devika Bulchandani as global chief executive officer
Mumbai: Ogilvy has announced the appointment of Devika Bulchandani as global chief executive officer. In this role, she will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries and spanning its advertising, public relations, experience, consulting, and health units. She will also join WPP’s executive committee as she takes on her new role. Devika most recently served as global president and CEO of Ogilvy North America. She takes the helm from Andy Main, who is stepping down as global CEO and will serve as a senior advisor until the end of the year.
WPP CEO Mark Read said, “Over the last two years, under Andy’s leadership, Ogilvy has seen a transformation in its creative and business performance. This stems from the consistently outstanding quality of work from Ogilvy’s teams around the world; the investment in attracting and developing talent across the business; and the strong and more diverse leadership team Andy has built. With the agency’s transformation a year ahead of the schedule we originally envisioned, Andy has decided that now is the right time to seek a new challenge, and he is moving on with my personal thanks and best wishes.”
“Devika is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does. In partnership with Andy and Liz Taylor, she has been instrumental in Ogilvy’s recent growth and development. Her love for our industry, her deep understanding of clients’ needs, and her track record of delivering growth for agencies and brands, make her the perfect choice to lead Ogilvy to even greater success,” he added.
Andy Main said, “When I joined Ogilvy, my goal was to build on the company’s incredible heritage, raise its ambitions, and deliver growth for our clients through work that has impact. Our progress is a testament to all the talented people across the network and our amazing clients, for whom I have the deepest gratitude and respect. David Ogilvy spoke about the importance of hiring giants, and Devika is truly one of the giants in the industry. It has been an honour to be a part of this company’s rich history, and I know Devika will continue to accelerate the momentum our team has built.”
Prior to joining Ogilvy, Devika spent 26 years at McCann in various leadership roles, including president of McCann North America. She was the driving force behind Mastercard’s long-running “Priceless” campaign as well as “True Name,” a first-of-its-kind feature launched in 2019 that empowers transgender and non-binary people to display their chosen name on their Mastercard. Known for ideas that capture the cultural zeitgeist, Dev also helped launch “Fearless Girl,” a symbol of women’s equality; the campaign became one of the most awarded campaigns in the history of the Cannes Lions International Festival of Creativity.
Devika Bulchandani said, “David Ogilvy changed the industry 74 years ago when he founded this iconic agency. As we write the next chapter in the history books of Ogilvy, we will do it together with our clients, using creativity to push the boundaries of what’s possible. I am honoured and humbled to take on this role, and to do it with all our incredibly talented people all over the world.”
Devika has previously received a range of honours, including: NY Power Woman by Moves Magazine; US Advertising Agency Head of the Year by Campaign Magazine; Working Mother of the Year by She Runs It; and ADCOLOR Innovator. She has been the recipient of multiple 4As Jay Chiat Awards for strategic planning. Devika serves on the board of the ERA Coalition. She is also a founding member of Times Up Advertising and serves on the boards of the Ad Council, the 4A’s, and the Advertising Club.
Over the last two years, the creative network has deepened and grown relationships with current clients while winning new business with brands including Absolut, Enterprise Holdings, World of Hyatt, TD Bank, FEMA, New York Philharmonic, and Audi of America. Ogilvy also played a key role in WPP being named as The Coca-Cola Company’s Global Marketing Network Partner, the agency shared in a statement. Recently, Ogilvy earned the coveted position of Network of the Year at the 2022 Cannes Lions International Festival of Creativity for the first time since 2016 and secured the same honour from The One Show and Campaign magazine.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
