Developed with CAA and powered by WPP Open, the platform enables brands to scale AI-generated campaigns with talent approval
Clients want fee cuts and the platforms want the whole job. Agencies are running out of time to work out what they are still being paid...
Media returns to growth, but creative and regional weakness weigh on net revenue as the group maintains its 2026 outlook
Former White Rivers Media executive brings over two decades of agency experience to the role
Developed with WPP, the platform turns real-time digital conversations into consumer insights and brand action
