Brands
Lux Toilet Soap is top brand in BARC week 26 ratings
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 June to 3 July 2020, respectively.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 26h week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser with 317861 insertions as compared to 292536 insertions in week 25, followed by Reckitt Benckiser which ranked second with 78007 insertions.
The following spot was acquired by Brooke Bond Lipton India Ltd with 47425 insertions.
Godrej Consumer Products and ITC Limited recorded 45498 and 39209 ad insertions respectively.
Wipro Ltd acquired the sixth spot with 24700 ad insertions on TV.
Other top brands in the pecking order were as follows: Ponds India, Amazon Online, Lakme, and at the last Procter & Gamble.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 26 | ||||
| 1 | HINDUSTAN LEVER LTD | 317861 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 78007 | ||
| 3 | BROOKE BOND LIPTON INDIA LTD | 47425 | ||
| 4 | GODREJ CONSUMER PRODUCTS LTD | 45498 | ||
| 5 | ITC LTD | 39209 | ||
| 6 | WIPRO LTD | 24700 | ||
| 7 | PONDS INDIA | 23382 | ||
| 8 | AMAZON ONLINE INDIA PVT LTD | 22284 | ||
| 9 | LAKME LEVER LTD | 19452 | ||
| 10 | PROCTER & GAMBLE HOME PRODUCTS | 19182 | ||
Top Brands: –
Lux Toilet Soaps became the top brand in BARC week 25 rankings as it recorded 24498 insertions on TV. It was followed by Horlicks (16423) and Wheel Active 2 in 1 (13877)
The fourth and fifth sport was acquired by Amazon. In and Surf Excel Easy Wash with 13768 and 13173 views, respectively.
Other top brands in the pecking order are as follows: Lifebuoy, Close up, Policy Bazaar, Pears, and Sunsilk.
In week 26, there was a drop of 4.05 per cent in the total number of insertions for advertisers whereas for brands it was down 6.1 per cent.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 26 | ||||
| 1 | LUX TOILET SOAP | 24498 | ||
| 2 | HORLICKS | 16423 | ||
| 3 | WHEEL ACTIVE 2 IN 1 | 13877 | ||
| 4 | AMAZON.IN | 13768 | ||
| 5 | SURF EXCEL EASY WASH | 13173 | ||
| 6 | LIFEBUOY TOILET SOAP | 12814 | ||
| 7 | CLOSE UP EVER FRESH | 12574 | ||
| 8 | POLICYBAZAAR.COM | 12004 | ||
| 9 | PEARS | 10840 | ||
| 10 | SUNSILK BLACK SHINE | 10633 | ||
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
