MAM
Closeup Unveils AI-Powered ‘Love Tunes’ Campaign to Redefine Valentine’s Day Expression
Closeup pioneers hyper-personalised romantic storytelling through generative AI.
National, February 13, 2026 – Hindustan Unilever Limited’s (HUL) flagship oral care brand, Closeup, today announced the launch of ‘Closeup Love Tunes: Your Personalised Valentine’s Music Video’, a pioneering, pan-India campaign that reimagines how young India expresses love. Harnessing the power of advanced generative AI, the campaign enables consumers to create and star in their own personalised music videos—transforming emotional intent into a bold, expressive, and shareable declaration of affection this Valentine’s Day.
Rooted in Closeup’s longstanding belief in enabling closeness, the campaign addresses a contemporary cultural truth: while Gen Z values authenticity, many still struggle to articulate deep romantic feelings. Closeup Love Tunes, building on the success of last year’s initiative, creates a powerful bridge between emotion and expression—using technology not as a novelty, but as a facilitator of genuine human connection.
At the heart of the campaign is a first-of-its-kind AI experience that seamlessly transforms a user’s selfie into a fully lip-synced, cinematic music video, complete with a customised love track. From song creation to visual styling and audio-driven video rendering, the experience is designed for instant gratification, with the final video delivered directly to users via WhatsApp—making personal expression effortless, intimate, and immediate.
Vinish Mathews, Head – Team Fulcrum, South Asia, WPP Media, added: “Closeup Love Tunes 2.0 represents a creative breakthrough, showcasing deployment of generative AI can be deployed at scale to create hyper-personalized consumer experiences. This campaign orchestrates a full stack – from AI-assisted lyrics, song creation, selfie-to-style visual generation and audio-driven lip-sync video renders. We turned a consumer’s selfie into a production-ready music video delivered in minutes, demonstrating how technology is can be a powerful enabler of emotion.”
The campaign’s AI backbone is powered through a strategic partnership with HiVoco Studios. “Enabling this seamless delivery of the personalised music video experience was HiVoco’s 19-step AI orchestration engine which ran a complex multimodal AI coherence and delivered the videos seamlessly” – says Pritesh Chothani, Founder & CEO of HiVoco Studios
Extending beyond a single execution, Closeup Love Tunes will be woven into social-first content properties alongside a robust influencer ecosystem spanning mega, macro, and nano creators. Together, they reinforce the brand’s message and inspire Gen Z to express love fearlessly this Valentine’s season.
Closeup Lovetunes microsite: https://closeuplovetunes.in/
About Hindustan Unilever Limited (HUL)
Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company, with its products touching the lives of nine out of ten households in the country. HUL works to create a better future every day.
Media enquiries: Mediacentre.hul@unilever.com
About WPP Media:
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit www.wppmedia.com.
Media Contact:
Rashmi Nakaskar
rashmi.nakaskar@wppmedia.com
About HiVoco Studios
HiVoco Studios is a New Delhi based marketing-tech company, a Computer Vision and Voice-AI specialist.
Media Contact:
Kritika Singh – kritika@hivoco.com
Brands
Domino’s Q1 profit falls 6.6 per cent, announces $1 billion buyback
Sales rise 3.4 per cent as pizza giant balances growth and shareholder returns
NEW YORK: Domino’s reported a mixed start to 2026, with first-quarter net income slipping even as global sales and store expansion held steady. The company also announced a fresh $1 billion share buyback, underlining its continued focus on shareholder returns.
Global retail sales rose 3.4 per cent on a constant-currency basis to $4.74 billion. The US remained a key growth engine, with same-store sales inching up 0.9 per cent, supported by a 1.5 per cent rise at company-owned outlets.
International markets, however, painted a more uneven picture. While Domino’s added 161 net new stores overseas during the quarter, international same-store sales declined 0.4 per cent. Overall revenues still climbed 3.5 per cent to $1.15 billion, driven by higher supply chain revenues and a 2.6 per cent increase in food basket pricing for franchisees.
On the profitability front, net income fell 6.6 per cent to $139.8 million, compared to $149.7 million a year earlier. Diluted earnings per share dropped to $4.13 from $4.33. The decline was largely attributed to a $30 million unfavourable swing in unrealised gains linked to its investment in DPC Dash Ltd.
Despite this, operational performance showed resilience. Income from operations rose 9.6 per cent to $230.4 million, supported in part by a $7.8 million pre-tax gain from the sale of a corporate aircraft.
Domino’s footprint continued to expand, with the company ending the quarter at 22,322 stores across more than 90 markets. In the US, digital orders remained dominant, accounting for over 85 per cent of retail sales in 2025.
The company also maintained its dividend payout, declaring $1.99 per share, payable on 30 June 2026. After repurchasing $75.1 million worth of stock during the quarter, the new authorisation lifts the total available for buybacks to $1.29 billion.
Domino’s chief executive officer Russell Weiner said the company’s scale and store-level economics position it well to capture further market share in 2026, even as competition intensifies.
As Domino’s leans into expansion and capital returns, the latest results show a business managing short-term pressures while keeping its long-term growth strategy firmly in play.
