MAM
Closeup Unveils AI-Powered ‘Love Tunes’ Campaign to Redefine Valentine’s Day Expression
Closeup pioneers hyper-personalised romantic storytelling through generative AI.
National, February 13, 2026 – Hindustan Unilever Limited’s (HUL) flagship oral care brand, Closeup, today announced the launch of ‘Closeup Love Tunes: Your Personalised Valentine’s Music Video’, a pioneering, pan-India campaign that reimagines how young India expresses love. Harnessing the power of advanced generative AI, the campaign enables consumers to create and star in their own personalised music videos—transforming emotional intent into a bold, expressive, and shareable declaration of affection this Valentine’s Day.
Rooted in Closeup’s longstanding belief in enabling closeness, the campaign addresses a contemporary cultural truth: while Gen Z values authenticity, many still struggle to articulate deep romantic feelings. Closeup Love Tunes, building on the success of last year’s initiative, creates a powerful bridge between emotion and expression—using technology not as a novelty, but as a facilitator of genuine human connection.
At the heart of the campaign is a first-of-its-kind AI experience that seamlessly transforms a user’s selfie into a fully lip-synced, cinematic music video, complete with a customised love track. From song creation to visual styling and audio-driven video rendering, the experience is designed for instant gratification, with the final video delivered directly to users via WhatsApp—making personal expression effortless, intimate, and immediate.
Vinish Mathews, Head – Team Fulcrum, South Asia, WPP Media, added: “Closeup Love Tunes 2.0 represents a creative breakthrough, showcasing deployment of generative AI can be deployed at scale to create hyper-personalized consumer experiences. This campaign orchestrates a full stack – from AI-assisted lyrics, song creation, selfie-to-style visual generation and audio-driven lip-sync video renders. We turned a consumer’s selfie into a production-ready music video delivered in minutes, demonstrating how technology is can be a powerful enabler of emotion.”
The campaign’s AI backbone is powered through a strategic partnership with HiVoco Studios. “Enabling this seamless delivery of the personalised music video experience was HiVoco’s 19-step AI orchestration engine which ran a complex multimodal AI coherence and delivered the videos seamlessly” – says Pritesh Chothani, Founder & CEO of HiVoco Studios
Extending beyond a single execution, Closeup Love Tunes will be woven into social-first content properties alongside a robust influencer ecosystem spanning mega, macro, and nano creators. Together, they reinforce the brand’s message and inspire Gen Z to express love fearlessly this Valentine’s season.
Closeup Lovetunes microsite: https://closeuplovetunes.in/
About Hindustan Unilever Limited (HUL)
Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company, with its products touching the lives of nine out of ten households in the country. HUL works to create a better future every day.
Media enquiries: Mediacentre.hul@unilever.com
About WPP Media:
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit www.wppmedia.com.
Media Contact:
Rashmi Nakaskar
rashmi.nakaskar@wppmedia.com
About HiVoco Studios
HiVoco Studios is a New Delhi based marketing-tech company, a Computer Vision and Voice-AI specialist.
Media Contact:
Kritika Singh – kritika@hivoco.com
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
