MAM
Likee Emerges As One Of The Most Popular App Worldwide
New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally. The 2019 report released by Sensor Tower Inc. saw Likee entering the top 10 downloaded apps club for the first time. Likee, ranked at No. 6, saw a tremendous year on year growth of 173% with more than 330 Million downloads. It is to be noted that India drove more than half of installs. Likee has over taken other popular apps such as SHAREit, YouTube, Snapchat and Netflix.
Year 2019 has been the remarkable year in growth for Likee in India. Throughout 2019, Likee cultivated its top position by engaging with Indian youth via unique #challenges and campaigns which went viral in no time. Some unforgettable campaigns from the platform in 2019 were 'No matter where I am, #IAMINDIAN', #Flashbeat, #KillTheEvil, #DiwaliWishQuiz and many more. Likee's #IAMINDIAN campaign was launched to celebrate India's 73rd Independence Day and had also won a Guinness World Record for creating the world's largest video album of people waving Indian national flag. Other noteworthy initiatives by Likee are #Likeedreams, #KillTheChill and a few more campaigns that were launched with the aim of societal development.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. The platform's sharp focus on hyper-localization of the content is contributing to its strong growth. Today, Likee has emerged as an app the youth identifies with. It provides them with a stage to accelerate their creativity, thus producing high-quality video content. It gives them confidence, recognition and a chance to earn a living. With an increasing number of collaborations with music producers, movie production houses, and others, Likee is becoming a preferred choice in the industry for budding artists.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
