91 per cent of India’s Next Gen pay more attention to brands that make them laugh
Spiegel says Snapchat’s unique community and AI advantage can unlock stronger growth
Former Google executive takes charge of global ad sales as Ajit Mohan exits Snap
New capability lets brands activate, measure and optimise ChatGPT advertising alongside other channels
AppsFlyer and Adjust signals join Snapchat data to improve campaign optimisation and measurement
