Kaushal Mahajan joins ABP Network to handle linear TV and CTV ad revenue

DELHI: Kaushal Mahajan has moved to ABP Network as senior manager–major accounts, tasked with driving advertising revenues across linear television and connected TV, a mandate that places him at the heart of the broadcaster’s growth engine.

The appointment follows a decade-plus career across news, radio and broadcast sales, marked by steady climbs through the ranks and a sharp focus on revenue delivery. At ABP Network, Mahajan will handle key advertisers and agencies, overseeing monetisation strategies across the group’s channels as television advertising adapts to a more hybrid, screen-agnostic future.

Before this move, Mahajan spent over two years at ARG Outlier Media, where he ran advertising revenue for Republic Bharat, managing corporate, SME and retail accounts. Earlier stints include category manager–ad sales at Red FM, managerial roles at TV Today, and nearly two years at CNN-News18, where he progressed from account manager to senior account manager.

His early career was forged at Red FM and Reliance Broadcast Network, where he handled regional corporate clients across automobile and BFSI sectors, built long-term agency relationships, and consistently delivered revenue targets while keeping a tight grip on planning, CRM and collections.

An MBA in marketing from IBS Hyderabad, Mahajan brings a blend of market research, product marketing and hands-on account management—skills increasingly prized as broadcasters chase smarter, faster ad growth.

ABP Network is betting that experience and edge matter. Mahajan’s brief is clear: sell harder, think sharper and keep the ad money moving.