TAM Sports finds CTV attracted 31 advertisers and 44 brands, outpacing Linear TV despite ad recovery during the tournament
Streaming captures 77 per cent of viewing as ad-supported TV becomes mainstream
TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities
Google tops both platforms as IPL ad volumes rise 2 per cent across 48 matches
Ecom tops CTV with 11 per cent share, mouth fresheners lead TV at 14 per cent
