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Google tops both platforms as IPL ad volumes rise 2 per cent across 48 matches
Ecom tops CTV with 11 per cent share, mouth fresheners lead TV at 14 per cent
Fans in two of the world's biggest markets risk missing the tournament due to stalled rights talks just weeks before kick-off.
Ecom leads CTV with 39 per cent, 30 plus shared categories, distinct advertiser mix.
E-commerce leads CTV with 35 per cent share; Google tops linear TV
