MAM
Jaideep Juneja takes charge as JioStar VP- strategy, insight & marketing
MUMBAI: JioStar has appointed Jaideep Singh Juneja as vice president for strategy, insights and marketing, a move that signals the network’s bid to sharpen its game across both television and OTT. Confirming the update on his LinkedIn, Juneja said he was delighted to begin the new chapter.
Based in Hyderabad, he now leads the full spectrum of strategy, consumer insights and marketing across JioStar’s TV and digital businesses. The role builds on his earlier stint as head of marketing and strategy for Star Maa and JioHotstar Telugu where he delivered record ratings, standout show launches and introduced data led frameworks that strengthened content and marketing decisions across South India.
Before that, Juneja headed content strategy for JioStar’s Telugu TV channels during a period of transition following the Disney Star merger. His career spans a rich mix of media, OTT, e-commerce and fintech, with leadership roles at Rupeek, Flipkart and Viu. At Viu, he shaped growth across India, Southeast Asia and the Middle East and was recognised with the President’s Award for his contributions.
Juneja’s journey also includes steering consumer insights for multiple categories, scaling marketing teams across regions and leading strategy in high growth markets like Myanmar and Malaysia. Earlier in his career he worked with Nielsen where he managed key digital clients including Google and Amazon.
With his blend of consumer intuition and strategic muscle, JioStar will be hoping Juneja’s arrival sparks the next wave of audience growth and content resonance across its platforms.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
