MAM
HUL regains top spot in first week of 2022: Barc
Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According to data released by Broadcast Audience Research Council (Barc), HUL delivered ad volumes of 4551.67 for the period of 1-7 January.
The FMCG giant was the consistent top performer in 2021. It was trumped by RB in the last two weeks of the year by huge margins. While RB was at 3005.75 in week 52 (25-31 December 2021), HUL’s score was 1914.69. The corresponding figures for week 51 were 3322.98 (RB) and 2059.20 (HUL).
Coming back to this week, RB was at the second position once again with 3022.09 ad volumes. At 1160.97 (‘000s) Ponds India was third.
Brooke Bond Lipton India, Cadburys India, Procter & Gamble, Godrej Consumer Products, ITC Ltd., Amazon Online India, and Colgate Palmolive India were at the No. four to ten.
Among the brands, Harpic Power Plus 10X Max Clean led the list with ad volumes of 608.55. It was followed by Dettol Antiseptic Liquid (550.43) and Horlicks (356.19) in the second and third positions.
The remaining slots were grabbed by Dettol Toilet Soaps, Lizol All in 1, Clinic Plus Shampoo, Harpic Bathroom Cleaner, Vanish Oxi Action, Ultratech Cement and Almond Board of California (new entrant).
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
