Falling FCT consumption and missing TRPs put broadcasters under pressure
Omnicom Media India's strategic advisor departs, closing a career that built the country's audience measurement and media buying playbook from scratch
Reality shows may see the biggest impact as broadcasters lose audience benchmarks for ad pricing
BARC has gone dark, broadcasters are guessing, and digital is quietly cheering
New 2026 policy extends TRP freeze across genres pending fresh registration
