TAM AdEx's Jan-Jul'26 numbers show television advertising in careful retreat, even as food, hygiene and a resurgent Reckitt Benckiser do the heavy lifting
Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
Harpic Power Plus 10X Max Clean led the brands' list.
Harpic Power Plus led the brands list with ad volumes of 608.55.
The brands list was led by Harpic Power Plus 10X Max Clean.
