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HUL regains top spot in first week of 2022: Barc

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Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According to data released by Broadcast Audience Research Council (Barc), HUL delivered ad volumes of 4551.67 for the period of 1-7 January.

The FMCG giant was the consistent top performer in 2021. It was trumped by RB in the last two weeks of the year by huge margins. While RB was at 3005.75 in week 52 (25-31 December 2021), HUL’s score was 1914.69. The corresponding figures for week 51 were 3322.98 (RB) and 2059.20 (HUL).

Coming back to this week, RB was at the second position once again with 3022.09 ad volumes. At 1160.97 (‘000s) Ponds India was third.

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Brooke Bond Lipton India, Cadburys India, Procter & Gamble, Godrej Consumer Products, ITC Ltd., Amazon Online India, and Colgate Palmolive India were at the No. four to ten.

Among the brands, Harpic Power Plus 10X Max Clean led the list with ad volumes of 608.55. It was followed by Dettol Antiseptic Liquid (550.43) and Horlicks (356.19) in the second and third positions.

The remaining slots were grabbed by Dettol Toilet Soaps, Lizol All in 1, Clinic Plus Shampoo, Harpic Bathroom Cleaner, Vanish Oxi Action, Ultratech Cement and Almond Board of California (new entrant).

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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