MAM
Hrishikesh Shende joins RP Sanjiv Goenka Group as COO – sports
Mumbai: Hrishikesh Shende has joined Kolkata-based multinational conglomerate RP Sanjiv Goenka Group as its chief operating officer – sports, according to his LinkedIn update.
In a career spanning 17 years, Shende is a sports industry professional with experience in brand marketing, consumer product marketing, sports market, sponsorship sales, and contract negotiations. Under RP Sanjiv Goenka Group, he will be managing the sports brands Lucknow Super Giants (IPL franchise), RP-SG Mavericks (table tennis), and ATK Mohun Bagan Football Club.
His previous assignment was sports lead at RoundGlass, an Indian NGO based in Punjab. He was associated with adidas for eight years and was business director sports – emerging markets before he moved on from the sports giant in 2021. He also had a stint with IMG Reliance as general manager – football. Prior to that, he was working at Liverpool Football Club.
Shende has completed his MBA in the football industry from the University of Liverpool and LLB from Government Law College, Mumbai.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
