Brands
Shoppers Stop kicks off its annual end-of-season sale with discounts of up to 50 per cent
The country’s leading premium department store chain is offering deals across 500-plus brands, from Calvin Klein to W, as it bids to pull shoppers back to the high street.
MUMBAI: Shoppers Stop has launched its annual end-of-season sale, throwing open discounts of up to 50 per cent across more than 500 brands in its stores nationwide and online. The sale spans women’s, men’s and children’s apparel, footwear, accessories, handbags, beauty and travel essentials, pitching itself at shoppers hunting for everything from office staples to festive outfits.
The brand roster stretches from international labels including Michael Kors, Tommy Hilfiger, Calvin Klein, Juicy Couture, Cerruti 1881, Adidas and Aldo to homegrown names such as W and Jack & Jones. Terms and conditions apply.
Jiten Mahendra, chief marketing officer of Shoppers Stop, said the sale reflected the company’s push to make premium fashion more widely accessible. “Our customers increasingly seek premium fashion combined with elevated shopping experiences,” he said. “This sale reflects our commitment to bringing together a diverse mix of Indian and international brands, complemented by the personalised service that defines Shoppers Stop.”
The chain is leaning on its signature strengths to set itself apart from online rivals: a personal shopper service, expert in-store assistance and what it calls a seamless omnichannel experience. Shoppers can browse and buy across its stores or at www.shoppersstop.com.
Shoppers Stop operates 110 department stores, 11 premium home concept stores, 79 speciality beauty outlets carrying brands including MAC, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, NARS, Armani Beauty and Prada Beauty, 81 Intune stores and 20 airport doors, covering a total of 4.4 million square feet. Its First Citizen loyalty programme is one of the longest-running in Indian retail.
The end-of-season sale is its biggest commercial moment of the year. With footfall under pressure from fast fashion apps and discount aggregators, Shoppers Stop is betting that the combination of brand depth, personal service and a genuine half-price cut is enough to fill the tills. For now, the doors are open and the markdowns are on. The rest is up to the customer.
