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CTV attracts more brands and exclusive advertisers as linear TV ad volumes decline
Six new brands sign up as Zee Entertainment's FIFA World Cup coverage pulls in over 300 million viewers ahead of the round of 32
The country's leading premium department store chain is offering deals across 500-plus brands, from Calvin Klein to W, as it bids to pull shoppers back to...
A stagnant television market is getting a timely boost from football fever, with West Bengal and Kerala leading the charge and Adidas merchandise flying off the...
Deal expands Havas Play’s capabilities across sports marketing, fandom and Gen Z engagement
