This is the agency’s second fintech client after PhonePe.
Viacom18 head of youth, music and English entertainment spoke exclusively to IndianTelevision.com.
He is a sports industry professional with 17 years of experience.
Parle confectionery brands include Melody, Kismi, Mango Bite, Poppins among others
The association was set up by Mates - a unit of Madison World.
