MAM
Animeta’s star power turns influence into real business currency
MUMBAI: When influence meets intelligence, the result is Animeta Brandstar’s latest winning streak. The tech-data enabled influencer marketing firm has been scripting campaigns that don’t just trend, they translate into measurable brand outcomes.
Take Uber India’s campaign with cricket stalwarts Gautam Gambhir and Ravichandran Ashwin. Known for their stern on-field personas, the duo were reimagined in playful avatars, highlighting how Uber flips daily commutes from frustrating to delightful. Animeta managed the marquee talents and execution, sparking chatter across social feeds and proving its knack for stitching stars into relatable, mass-consumption narratives.
And that’s just one play. Since July 2025, Animeta has rolled out 30 influencer campaigns, activating 1000 plus creators across Instagram, Youtube and Snapchat. In the same period, it has partnered with 20 new brands, while also retaining repeat mandates from stalwarts, a testament to its consistency.
The roster spans global giants like Amazon Fashion, Starbucks, Warner Music and Uber, alongside homegrown champions such as GCPL and Jyothy Labs, whose everyday staples Cinthol, Maxo, Margo, Exo and Pril have been re-energised through creator-driven storytelling.
Animeta also helmed influencer rollouts for fresh launches: Shotgun, Fratelli’s carbonated wine label; Ninja, GCPL’s pet food brand debuting in Chennai; and Reposenergy, a doorstep fuel delivery entrant making waves in a nascent category.
At its core is the Animeta Brandstar platform, which powers creator discovery from a verified pool of 85,000 plus profiles, minimises spillovers, and tracks campaigns in real time. Performance isn’t just judged on reach but also advanced metrics shares, saves, click-throughs and trials linking influencer buzz directly to consideration, leads and even sales. The result: a 30 per cent ROI uplift compared to industry benchmarks.
“Influencer marketing today is no longer just about amplification, it’s about authenticity, storytelling, and business outcomes. At Animeta, we take pride in servicing diverse categories and partnering with brands at every stage whether they are global leaders, homegrown stalwarts, or ambitious challengers. What sets us apart is our ability to consistently deliver across objectives, from awareness to trials, leads and even creator-led commerce,” said Animeta Brandstar SVP for branded content & creator strategy Biswamitra Ray (Vishu Ray).
From scaling pop culture with Arijit Singh, Ed Sheeran and Guru Randhawa, to onboarding micro- and nano-creators for hyperlocal impact, Animeta has shown it can flex seamlessly across the spectrum.
Looking ahead, the company is doubling down on its promise to unlock full-funnel influencer marketing. As advertisers increasingly demand conversion-driven storytelling over vanity metrics, Animeta is positioning itself as the partner that blends data, cultural relevance and creator firepower into campaigns that both trend and transact.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
