From Starbucks to Emcure, companies are ditching uniform tone in favour of tailored messaging for millennials and Gen Z, and it is working
Coffee chain crosses 500 stores while sharper expansion and sales lift revenue
Former Tata Starbucks finance chief joins as the company powers up its next growth chapter
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
Former market regulator joins Prism to strengthen governance for IPO