Ad Campaigns
Ajio steps up to bat with new IPL campaign
NEW DELHI: Fashion e-commerce platform Ajio has released a film for the IPL season highlighting its wide range of offerings which extends from premium to popular global brands. The 45-second TVC will be aired on mainline media channels (both IPL and non-IPL channels) and on digital platforms like YouTube, Facebook, and Hotstar. The campaign will be aired during this season’s IPL with three 15-second down-edits as well.
The film is one epic game of cricket unfolding on the stark backdrop of a massive airstrip, played by some of the hottest international models in town.
True to the bold, high-on fashion idiom of the brand, the film is set to feet thumping track and raises a visually stunning toast to cricket. All to drive home the point that ‘The world’s best fashion brands play here’.
A quirky cocktail of fashion and cricket, the campaign underlines Ajio’s position as the Powerhouse of Brands with over 6,00,000+ styles from 2000+brands.
The campaign and film is conceptualised by Phantom Ideas, the Bangalore-based creative hot shop known for its work for fashion brands like Ajio, Benetton, Forever21, Reliance Trends, John Players amongst many others, and directed by the highly acclaimed fashion filmmaker Razy.
Phantom founder and Chief Creative Officer Robbie Anthoney said, “The idea was to have two wildly different worlds collide to dramatic effect –cricket and fashion. We see Ajio as a playground where some of the coolest brands in fashion can come together in fresh, unexpected ways. Cricket was just the right backdrop to give this idea the kind of scale—and style— that Ajio is synonymous with.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
