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API-led campaign with Snapchat triggers six-minute ads and instant 66 per cent offers during live matches
Connected TV is the surprise story of the season as the tournament cements its position as the biggest live sports event in India
Ecom tops CTV with 11 per cent share, mouth fresheners lead TV at 14 per cent
Rs 180–220 crore deal signals centralised strategy across group brands
#TheKhaasSeat initiative with Mumbai Indians offers purple seats, signed merch and player meets at Wankhede for lucky first-timers.
