Ecom tops CTV with 11 per cent share, mouth fresheners lead TV at 14 per cent
Rs 180–220 crore deal signals centralised strategy across group brands
#TheKhaasSeat initiative with Mumbai Indians offers purple seats, signed merch and player meets at Wankhede for lucky first-timers.
The billionaire steel magnate leads a $1.65bn consortium to acquire the IPL franchise, upending a deal announced just weeks ago
Targets everyday shopping with IPL, regional and digital-first strategy.