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Weather, cricket scores and pollution levels will now shape what viewers see mid-stream
Zomato, Ajio and Myntra are ditching the 30-second spot for soap-opera-style micro-dramas, and the numbers say they are onto something
Jaaved Jaaferi narrates tribute to iconic dad personalities for Father's Day.
As viewers multiply and screens splinter, broadcasters and brands defend TV’s clout
22feet to lead AJIO’s social media and digital strategy after multi-agency pitch.
