Aditya Huria likely to join Netflix India as marketing manager for films & series

MUMBAI: Aditya Huria is set to join Netflix India as marketing manager for films and series, according to media reports, marking a significant addition to the streamer’s local marketing team.

In his new role, Huria is expected to focus on culture-led campaigns aimed at strengthening audience engagement and making Netflix’s content more relevant to Indian viewers. The move aligns with the platform’s continued push to deepen its connect in one of its fastest-growing markets.

Huria is understood to be moving from YouTube, where he most recently served as digital marketing lead for YouTube Creators India. During his tenure, he worked on shaping the platform’s digital presence, leading creator-focused strategies, and managing large-scale campaigns across social, influencer and content ecosystems.

With over a decade of experience spanning media, entertainment and technology, Huria brings a diverse marketing background to the role. Prior to YouTube, he held leadership roles at Bumble, where he led marketing across India and Southeast Asia, and at Viacom18, contributing to youth-focused campaigns for brands like MTV.

His earlier stints include roles at Times Network and Foxymoron, where he worked across digital strategy, brand campaigns and content innovation for a range of clients.

The appointment comes at a time when Netflix is doubling down on local storytelling and culturally resonant marketing. As competition intensifies in India’s streaming landscape, the emphasis is shifting from just content drops to conversations that travel beyond the screen.

Huria’s experience in blending pop culture with digital strategy could prove timely, as Netflix looks to turn its shows and films into cultural moments rather than just releases.