MAM
JioHotstar promotes Shannon Rosario to director of ad sales
The streaming platform rewards a media sales veteran who has worked her way up through Viacom18, Sony and Zee
MUMBAI: JioHotstar has promoted Shannon Rosario to director of ad sales, recognising a fast rise through the ranks at one of India’s most competitive streaming platforms.
Rosario has been with JioHotstar and its predecessor entities for just over a year and a half, but has moved quickly. She joined as account director in February 2025, was elevated to associate director in November 2025, and has now taken the director’s role as of June 2026, a trajectory that speaks to both her performance and the pace at which JioHotstar is building out its commercial organisation.
Her broader career in media advertising spans more than a decade. Before JioHotstar, she served as senior manager of ad sales at JioCinema under Viacom18 Media, where she spent one year and four months. Prior to that, she put in three years and seven months at Sony Pictures Networks India as a manager, and two and a half years at Viacom18 as assistant manager. Earlier roles include a stint as manager at Zee News’s Zeeunimedia, assistant manager at DB Corp, and senior executive corporate sales at Infoedge India.
Rosario credited Yukti Bhatt, Amrita Choudhary and Prashant Shetty, along with the broader JioStar leadership team, for their guidance and support during her journey.
In a media landscape where streaming advertising is becoming the most hotly contested territory in Indian marketing, Rosario now sits closer to the action than ever.
