Ad Campaigns
adidas Originals & Ranveer Singh collab for a new campaign
Mumbai: adidas Originals, the pioneering sportswear brand for the streets launches a new campaign that cements the Trefoil as a cultural pioneer by teaming up with Bollywood superstar and cultural icon Ranveer Singh. Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.”
From sport to skate, music, and fashion, Originals have always stood the test of time. Against the backdrop of three timeless ‘characters’ from the storied Three Stripes archive – the Superstar, the Gazelle, and the Samba, each of the three main global campaign films spotlights a different silhouette, as the narratives of the Trefoil’s history are interwoven with the ways in which these iconic styles, born in sport, have been embraced, reinterpreted, and absorbed into culture – time and time again. Featuring partners, collaborators, and friends of the brand that have helped to tell the story of the Trefoil the world over, superstar Ranveer Singh leads the campaign narrative for India alongside global counterparts Zinedine Zidane, David Beckham, Jenna Ortega, Pusha T to name a few.
The film opens with superstar Ranveer Singh in a reflective mood as he says, “As far back as I remember, I have always wanted to be an actor”. This sets the tone for a heartfelt exploration of his journey of becoming an actor, and how the three stripes have always been a part of this journey. As he recollects nostalgic moments and shares his candid thoughts, he also emphasizes the importance of staying connected to one’s roots and never losing sight of where he came from, of always being an original. Through intimate camerawork that focuses on interesting techniques including fluid cinematography, movement, and close-up shots, the narrative takes viewers up close and personal with superstar Ranveer on his journey of truly becoming an Original.
Three stripes. Three signature icons. Three films. A thousand originals. The latest adidas Originals brand campaign is a collection of timeless stories; retold for tomorrow.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
