Top 25 celebrity brands worth $2 billion as digital endorsements reshape market
German mint brand launches 'Yeh Mint Nahi, Momint Hai' campaign with 360 push
A new tracker finally puts a number on what Indians stream, and the results are a riot
TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities
Shah Rukh Khan and Priyanka Chopra follow as study maps power of star equity
