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Television programming is increasingly devoting more time to airing mega events and shows to increase their TVRs. These are some of the findings of The Compass,...
Can a review of the highlights of the advertising business in 2003 be based principally on a survey done on advertising that appeared on air and...
Sound mnemonics planted as memory hooks have been an age old practice in advertising. With more and more apparently meaningless words cropping up in ads these...
MUMBAI: It has been a brief tenure to say the least for Srikant Raman at Triton Communications. Raman joins Starcom Worldwide’s Mumbai office tomorrow as media...
MUMBAI: Channel [V] has announced that all 81 finalists of the Coke [V] Popstars 2 hunt, will be awarded scholarships for a year worth rupees 1,...
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