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Sound mnemonics planted as memory hooks have been an age old practice in advertising. With more and more apparently meaningless words cropping up in ads these...
MUMBAI: It has been a brief tenure to say the least for Srikant Raman at Triton Communications. Raman joins Starcom Worldwide’s Mumbai office tomorrow as media...
MUMBAI: Channel [V] has announced that all 81 finalists of the Coke [V] Popstars 2 hunt, will be awarded scholarships for a year worth rupees 1,...
NEW YORK: This is news that should give our broadcasters some pause for thought! Discovey US is continuously thinking of unusual ways to promote its specials....
MUMBAI: Sanjay Sharma has ended his two-year stint as media director of The Media Edge, Mumbai, recently. He will soon be leaving for Bangkok to start...
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