MAM
Hilfiger, Arrow cough up interesting offers to mark Father’s day
MUMBAI: Call it opputunist marketing! To commemorate Father‘s Day (June 19th), Titan Industries has introduced, Tommy Hilfiger International Men‘s collection in India by entering into exclusive sub-licensing arrangement with GVM International, a member of the Murjani Group, for the marketing and distribution of Tommy Hilfiger watches in India.
On the other hand Arrow, the menswear brand, is giving an oppurtunity to its customers an opportunity to get closer to theone‘s Dad – this Father‘s Day by providing the free delivery service on the buy of any Arrow merchandise i.e. shirts, trousers, jackets or any accessories for their father.
The Tommy Hilfiger Father‘s Day Collection comprises three new ranges, “Rebel”, “Turbo” and “Nantucket”. The designs are meant to draw a semblance to speed, earthy motifs and a sense of sophistication as the principal themes are highlighted in the new collection.
The new Collections will be available at select World of Titan, Tommy Hilfiger flagship stores, key watch outlets and department stores like Shoppers Stop, Lifestyle and Central.
Arrow in the meanwhile has also thrown up a special offer for purchases that exceed Rs 2500. Arrow will deliver a bunch of flowers along with the gift chosen by the customer if purchases exceed Rs 6000 along with a bottle of wine.
India has witnessed a growing number of gifting occasions in the past few years, be it Valentine‘s Day, Mother‘s Day or Grandparents Day. Capitilising on these opportunities seems to be the new emerging trend.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
