MAM
Modern retailing arrives in India
NEW DELHI: The rules of the burgeoning retail market were being written and rewritten at the second day of the 7th KSA Retail Summit here today, as speakers like Ethan Allan USA chairman, president and CEO Farooq Kathwari and Interbrand UK strategic director Graham Hales threw light on some of the issues revolving around the retail industry.
The keynote address was given by KSA Technopak chairman Arvind Singhal, wherein he said that 2004 could be called as a year when modern retailing in India finally arrived and picked up momentum.
“Credit goes to Pantaloon for setting themselves up as one of the most organized retail stores in the country, which is growing at a steady pace,” Singhal said.
Speaking on the topic of ‘Writing and Rewriting the rules of Retailing’, Kathwari threw light on how Ethan Allan, which is a one stop shop for home solutions needs, had been “reinvented” in the US over the years.
“With the help of solutions based focus at Ethan Allan, we created an environment wherein we left competition behind. Our aim was to change our image, reinvent product offerings and at the same time, maintain our brand equity and grow our consumer base,” he said.
Ethan Allan saw an image makeover in the early 1990s, where the company changed almost 70 per cent of their old products in a span of three years. Then again in 2000, the need was felt to reinvent the brand. The company then introduced a $70 million advertising campaign, which is running till date.
“Our aim for the last 10 years has been to reposition and relocate our stores and we introduced a system of sorts wherein the brand name becomes the store name,” Kathwari said.
Stressing on the point that when a player is in the retail space, he cannot not afford to be a leader and has to position himself as a leader, Kathwari says that’s what Ethan Allan has been doing for a long time now.
Interbrand’s Hales, on the other hand, spoke on creating and sustaining value through branding. He pointed out that finding space to communicate your brand is getting more and more difficult in this cluttered market.
Driving home the point that with a larger number of multinational companies coming into India, there was a serious threat to the local players but at the same time it would also lead to the local players raising the standards of their brands in order to meet competition. “The time for branding in India has arrived. The positioning of a brand should spread throughout the organization thus making it real,” he said.
Hales drew up a series of rewards that could be achieved by branding products. They were as follows:
1) Brands are timeless
2) Brands can generate significant price premiums
3) Brands can drive employee productivity
4) Brands are intangible and that has become the key source of corporate volume
5) Brands generate value for their organization so accordingly they can be valued
6) Investing in branding delivers higher returns
He concluded by saying that companies should actively manage brands to increase their values. “Consider the brand as an organizing principle and it’s only by living the brand that you will achieve its aims and objectives,” Hales said.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
