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Sam Balsara, born 1951, is a Management Graduate (from Jamnalal Bajaj Institute, Bombay) and has ov er 25 years experience in Managerial positions Marketing ] Sarabhai’...
Suddenly, the mobile phone has a different ring to it. Drawn to the tiny gadget like moths to a flame, broadcasters in India, much like their...
While the Indian housewife has been assiduously tracked and her media habits traced by eager advertisers, the Indian working woman has been dodging definition. A recent...
MUMBAI: Starcom Worldwide has been appointed the lead media agency for global advertising initiatives by Sun Microsystems from 17 September 2003. The unit of Starcom MediaVest...
What is so different and special about Heinz ketchup? That is the question that Leo Burnett India tried to answer through their new ad campaign for...
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