Brands
Branquila takes flight as it lands in the UAE with full brand arsenal
MUMBAI: From building brands to breaking boundaries, Branquila is now boarding in the UAE. Branquila Brand Ventures, the creative brand management agency founded by Sandeep Dahiya in 2022, is charting international territory. The firm has officially launched operations in the UAE, bringing its full suite of brand-building offerings to one of the world’s fastest-growing business hubs.
With services spanning brand positioning, creative execution, PR, social media, SEO, performance marketing, and licensing, Branquila isn’t arriving with baby steps, it’s jumping into the Emirates with both boots on.
Best known for driving mandates for marquee Indian names like Endemol Shine India, Banijay Asia, Abundantia Entertainment, Madame Fashion, and Genes Lecoanet Hemant, Branquila now aims to replicate that impact in a market buzzing with entrepreneurial energy.
“The UAE is brimming with ambition and ideas, it’s the perfect launchpad for our next chapter,” said Branquila Brand founder & CEO Ventures Dahiya. “With our core promise of making brands work for business, we’re excited to help UAE-based businesses scale, stretch, and stand out.”
Adding firepower to the firm’s expansion is its newly announced advisory board, Brandwidth, a brain trust of industry veterans including Raj Nayak, Rajesh Kamat, Vishal Chaddha, Sudha Sarin, Jaydeep Shetty, and Anand Kumar. The council will help shape Branquila’s growth playbook while providing strategic insight to partners across sectors.
As D2C, fashion, entertainment, and media brands look to break the clutter in the Gulf, Branquila is betting big that creativity with a little hustle travels well.
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Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
