Brands
Spykar’s new podcast stitches heritage with ambition in ‘It’s in our jeans’
MUMBAI: All sewn up, Spykar is threading stories, not just jeans. India’s homegrown denim label has unzipped a new chapter in storytelling with the launch of its podcast, ‘It’s in our jeans/genes.’ The series promises conversations as textured as a vintage denim jacket, spotlighting change makers who are stitching heritage into modern ambition.
The debut episode features the dynamic Suta sisters: Sujata and Taniya. The brand has reimagined the saree for today’s generation while empowering more than 17,000 artisans across India. True to the show’s theme, the duo even paired denim with sarees in a playful diy experiment, blending tradition with trend in one seamless drape.
“Fashion is about more than denim, it’s about identity and the stories that connect us,” said Spykar Lifestyles, co-founder and ceo, Sanjay Vakharia. “The Suta sisters embody the balance of heritage and modernity, reflecting the ambition of a new India that thinks global while staying rooted.”
For Sujata and Taniya, the podcast felt like a natural fit. “Suta has always been about effortless, joyful sarees and supporting artisans. Spykar’s podcast celebrates the same values: authenticity, storytelling, and pride in taking Indian traditions to the world,” they shared.
With more episodes lined up across technology, food, music, and start-ups, ‘It’s in our jeans/genes’ aims to inspire students, entrepreneurs, and dreamers alike. Available on Spotify, Youtube, Apple podcasts and more, the series cements Spykar’s role not just as India’s denim favourite, but also as a storyteller for a new India: authentic, ambitious, and global.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
