'A Fit For Every You' showcases silhouettes tailored for Indian body types and lifestyles
Denim brand bets big on Tier 2 and 3 markets amid offline retail revival
‘Stay Hip, Stay Loose’ campaign taps Gen Z shift to relaxed fits.
Limited-edition denim pouch gifted to women shoppers on 7–8 March.
Chico denim stars in a female-led, tech-driven rethink of modern masculinity
