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Ranveer Singh was most visible celebrity during IPL 14: TAM data
Mumbai: The Indian Premier League (IPL) 14th season saw 19 per cent rise in the share of celebrity-endorsed advertisements over the previous season, according to data provided by TAM Media Research. The study included all live matches for IPL 13 and 14 and excluded pre-mid-post programs. Ranveer Singh was the most visible celebrity with 11 per cent share of ad volumes.
The total share of celebrity-endorsed ads accounted for 57 per cent of total ad volumes during IPL 14 compared 48 per cent in the previous season. The share of non-celebrity endorsed ads dropped by 17 per cent over the previous season, revealed the data.
Film actors led the brand endorsements with 47 per cent share of ad volumes, followed by sports persons with 39 per cent share during IPL 14. The overall number of celebrities visible on TV saw a significant increase of 31 per cent compared to the previous season. The number of sports personalities visible on TV grew by 38 per cent. MS Dhoni and Virat Kohli were the top two most visible sports celebrities during IPL 13 and 14. The share of film and TV actress endorsed ads during the tournament was only 14 per cent.
The top five most visible celebrities during IPL 14 were Ranveer Singh, MS Dhoni, Shahrukh Khan, Jim Sarbh, and Virat Kohli. Jim Sarbh was a new entrant into the top five list while the rest were recurring from the previous season of the tournament. The top five sports celebrities were MS Dhoni, Virat Kohli, Virendra Sehwag, Neeraj Chopra, and Sachin Tendulkar.
The top five categories and advertisers accounted for 49 per cent and 36 per cent share of celebrity ad volumes, respectively. The top five categories were pan masala, online gaming, digital wallets, ed-tech and BFSI. The top five advertisers were Dreamplug Technologies, Sporta Technologies, K P Pan Foods, Vishnu Packaging, and AMFI.
(Source: TAM Sports; figures are based on secondages for TV; commercial ads endorsed by celebrities only; excluding promos and social ads; 60 matches of IPL 14 and IPL 13)
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
