The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
Falling FCT consumption and missing TRPs put broadcasters under pressure
Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
Print ad space for the auto sector surged by 25 per cent.
Godrej & Boyce Mfg Co led the category on TV, holding a 33 per cent share of ad volumes.
