Ad volumes per match rise 39 per cent as India games attract 58 per cent more ads
Streaming emerges as brands' preferred court, while linear TV posts strong ad growth
TAM Sports finds CTV attracted 31 advertisers and 44 brands, outpacing Linear TV despite ad recovery during the tournament
CTV attracts more brands and exclusive advertisers as linear TV ad volumes decline
TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities
