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Google tops both platforms as IPL ad volumes rise 2 per cent across 48 matches
E-commerce leads CTV with 35 per cent share; Google tops linear TV
Fewer categories and advertisers as tech and FMCG brands reshape IPL ad mix
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
MUMBAI; The wickets may be tumbling on the pitch, but in the advertising arena, it’s pure carnage — with brands smashing sixes every over. Fresh data...
