MAM
Ogilvy names Devika Bulchandani as global chief executive officer
Mumbai: Ogilvy has announced the appointment of Devika Bulchandani as global chief executive officer. In this role, she will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries and spanning its advertising, public relations, experience, consulting, and health units. She will also join WPP’s executive committee as she takes on her new role. Devika most recently served as global president and CEO of Ogilvy North America. She takes the helm from Andy Main, who is stepping down as global CEO and will serve as a senior advisor until the end of the year.
WPP CEO Mark Read said, “Over the last two years, under Andy’s leadership, Ogilvy has seen a transformation in its creative and business performance. This stems from the consistently outstanding quality of work from Ogilvy’s teams around the world; the investment in attracting and developing talent across the business; and the strong and more diverse leadership team Andy has built. With the agency’s transformation a year ahead of the schedule we originally envisioned, Andy has decided that now is the right time to seek a new challenge, and he is moving on with my personal thanks and best wishes.”
“Devika is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does. In partnership with Andy and Liz Taylor, she has been instrumental in Ogilvy’s recent growth and development. Her love for our industry, her deep understanding of clients’ needs, and her track record of delivering growth for agencies and brands, make her the perfect choice to lead Ogilvy to even greater success,” he added.
Andy Main said, “When I joined Ogilvy, my goal was to build on the company’s incredible heritage, raise its ambitions, and deliver growth for our clients through work that has impact. Our progress is a testament to all the talented people across the network and our amazing clients, for whom I have the deepest gratitude and respect. David Ogilvy spoke about the importance of hiring giants, and Devika is truly one of the giants in the industry. It has been an honour to be a part of this company’s rich history, and I know Devika will continue to accelerate the momentum our team has built.”
Prior to joining Ogilvy, Devika spent 26 years at McCann in various leadership roles, including president of McCann North America. She was the driving force behind Mastercard’s long-running “Priceless” campaign as well as “True Name,” a first-of-its-kind feature launched in 2019 that empowers transgender and non-binary people to display their chosen name on their Mastercard. Known for ideas that capture the cultural zeitgeist, Dev also helped launch “Fearless Girl,” a symbol of women’s equality; the campaign became one of the most awarded campaigns in the history of the Cannes Lions International Festival of Creativity.
Devika Bulchandani said, “David Ogilvy changed the industry 74 years ago when he founded this iconic agency. As we write the next chapter in the history books of Ogilvy, we will do it together with our clients, using creativity to push the boundaries of what’s possible. I am honoured and humbled to take on this role, and to do it with all our incredibly talented people all over the world.”
Devika has previously received a range of honours, including: NY Power Woman by Moves Magazine; US Advertising Agency Head of the Year by Campaign Magazine; Working Mother of the Year by She Runs It; and ADCOLOR Innovator. She has been the recipient of multiple 4As Jay Chiat Awards for strategic planning. Devika serves on the board of the ERA Coalition. She is also a founding member of Times Up Advertising and serves on the boards of the Ad Council, the 4A’s, and the Advertising Club.
Over the last two years, the creative network has deepened and grown relationships with current clients while winning new business with brands including Absolut, Enterprise Holdings, World of Hyatt, TD Bank, FEMA, New York Philharmonic, and Audi of America. Ogilvy also played a key role in WPP being named as The Coca-Cola Company’s Global Marketing Network Partner, the agency shared in a statement. Recently, Ogilvy earned the coveted position of Network of the Year at the 2022 Cannes Lions International Festival of Creativity for the first time since 2016 and secured the same honour from The One Show and Campaign magazine.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
