MAM
Industry veterans launch Wibe Algo to take on fragmented marketing with systems-led growth
A new company bets that businesses need architecture, not more campaigns
NEW DELHI/ MUMBAI: India’s marketing industry has no shortage of agencies. What it has always lacked, argue the founders of Wibe Algo, is a company that actually connects the dots. The new venture, launched simultaneously from New Delhi and Mumbai on May 4, 2026, is positioning itself not as another agency but as what it calls a “growth architecture” company, one that promises to replace the chaos of fragmented execution with a single, integrated system.
The company was co-founded by Rajasree Chatterjee and Saptak Banerjee, two veterans who have between them spent decades navigating some of the industry’s trickiest assignments. Chatterjee, who takes the role of chief executive officer, brings over two decades of brand and growth strategy experience, having led global accounts including ITC, Hershey’s, Dream11, Philips, Tata, and ICICI at leading agencies. Banerjee, who steps in as chief operating officer, has over 12 years in growth strategy and technology-led business building, with stints at Dun & Bradstreet, AFS, and SCL, working with HCL Infosystems, Ethio Telecom, Ooredoo Group, and NCR Corporation.
The leadership bench runs deep. Manoj Motiani, a former creative director at Ogilvy with 27 years behind him on brands such as Cadbury, Castrol, and ICICI Bank, joins as chief creative officer and partner. Rajeev Sharma, who spent over three decades at JWT, Ogilvy, and TBWA, including a stint as India profit and loss head for JWT Digital, comes on board as chief strategy and growth officer. Sanchit Deshmukh rounds out the team as director of performance marketing and media.
At the heart of Wibe Algo’s proposition is an AI-first intelligence layer designed to decode how modern discovery works across fragmented platforms, enabling businesses to shift from guesswork to system-led growth.
“The focus is moving from running campaigns to building systems that are structured, measurable, and directly aligned to revenue,” Chatterjee said. “That requires a fundamentally different way of thinking about marketing, technology, and execution.”
Banerjee put the problem plainly. “Businesses are optimising parts of the journey, but not the system as a whole. Our focus is on designing growth systems that are scalable, adaptive, and capable of delivering predictable outcomes.”
The creative argument came from Motiani. “Creativity today has to do more than communicate, it has to contribute to business outcomes.”
Sharma framed the strategic challenge: “Growth will be defined by how effectively businesses can connect data, decision-making, and storytelling.” Deshmukh added that end-to-end connected systems are the only route to meaningful improvements in customer acquisition cost, retention, and user quality.
The company already has runs on the board. Wibe Algo has worked across health and wellness, fintech, and emerging technology, including cybersecurity and biohacking clients, running multi-market campaigns across India, the United States, the GCC, and Singapore. In select campaigns, it claims up to 10X growth in acquisition metrics through integrated, system-led interventions.
Chatterjee’s parting thought was characteristically direct: “The next phase of growth will not come from doing more. It will come from building better systems.” In a market cluttered with vendors who promise everything and integrate nothing, that is either exactly what clients need to hear — or the oldest pitch in the book dressed up in new clothes.
