Brands
Amazon Prime Day is coming to India in July for its tenth edition
Prime members can expect deals, new launches, and entertainment in what promises to be the biggest Prime Day yet
BENGALURU: Amazon is bringing Prime Day back to India this July, and it is pulling out all the stops for the tenth edition of its annual shopping extravaganza. Prime members across the country can look forward to deals on electronics, kitchen, beauty, fashion, fresh groceries, and everyday essentials, alongside new product launches and blockbuster entertainment.
The announcement, made on May 1st, 2026, places India in the July cohort alongside Australia, Brazil, and Japan. Prime Day will arrive earlier, in June, for members in a wider swathe of markets including the United States, United Kingdom, Canada, France, Germany, Italy, Spain, Singapore, and the United Arab Emirates, among others.
A decade of Prime Day in India
This year marks the tenth Prime Day in India, a milestone that Amazon is using to underscore how much the event has grown. In 2025, the company delivered more than 55 crore products to Prime members the same or next day, a 40 per cent year-on-year increase and a signal of just how aggressively Amazon has built out its logistics infrastructure across the country. Prime members in India also saved an average of more than twice the cost of an annual Prime membership in 2025, a figure Amazon is keen to trumpet as it nudges more customers toward signing up ahead of July.
What Prime gets you
For those already in the fold, the benefits are considerable. Members get delivery within minutes on Amazon Now in select cities, free unlimited same-day delivery on 10 lakh products, next-day delivery across 40 lakh products, and four-hour delivery on over 40,000 top-selling products. On Amazon Now specifically, Prime members get free delivery on orders above Rs 99 and an additional cashback of Rs 200 on orders above Rs 1,399. They also earn unlimited 5 per cent cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card, on top of access to Prime Video, Amazon Music, and exclusive early access to Prime Day deals.
Three tiers, three price points
For those not yet subscribed, Amazon is offering three entry points. A full annual Prime membership, covering shopping and entertainment benefits including Prime Video and Amazon Music, costs Rs 1,499. Prime Lite, at Rs 799, offers full shopping benefits with limited Prime Video access. Prime Shopping Edition, at Rs 399, is aimed squarely at customers who want the delivery perks without the digital entertainment layer. All three can be accessed at amazon.in/prime.
July cannot come fast enough. For Prime members, the deals are coming. For everyone else, the clock is ticking.
