Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
Brands
Excelsoft Technologies Limited appoints Doreswamy P as CEO
Veteran tech-finance leader to scale growth, AI innovation and expansion
BENGALURU: Excelsoft Technologies Limited has appointed Doreswamy P as its chief executive officer, marking a leadership shift as the company gears up for its next phase of global expansion.
The board has backed the appointment with full confidence, betting on Doreswamy’s mix of financial discipline and technology leadership to sharpen the company’s growth trajectory. With more than 25 years of experience across technology, services and finance, he steps into the role with a mandate to scale operations and strengthen governance.
Doreswamy is no stranger to the company, having earlier served as an independent director and chaired its audit committee. That familiarity is expected to smoothen the transition as Excelsoft doubles down on its ambitions in the global EdTech market.
His career spans senior roles at organisations such as ISS, Quess Corp and KPIT, where he drove operational improvements and business growth. As co-founder and former chief executive of CredoPay Technology Services Private Limited, he built a global payments orchestration platform and forged partnerships with banks and fintech firms.
Speaking on the appointment, Excelsoft Technologies Limited chairman and managing director Dhananjaya Sudhanva said, “We are delighted to welcome Doreswamy P as our chief executive officer. His deep expertise in technology leadership, financial governance, and his understanding of Excelsoft’s vision make him the ideal leader to drive our next phase of growth.”
Doreswamy, meanwhile, signalled a clear direction of travel, with a focus on scaling internationally and sharpening the company’s technology edge. “I am honoured to take on the role of chief executive officer at Excelsoft Technologies. My focus will be on expanding into new geographies, deepening our technical capabilities, and accelerating growth to make Excelsoft a world leader in EdTech,” he said.
At the heart of his strategy is a push into AI-led innovation, including advanced assessment tools, intelligent proctoring and automated learning solutions. The company also plans to strengthen its vertical SaaS play while exploring acquisitions to widen its footprint across North America, the UK, Asia and other emerging markets.
With a seasoned operator at the helm and a clear playbook in hand, Excelsoft appears ready to turn its next chapter from steady growth to global scale.
