From a four-storey mural in Kolkata to team buses in Chennai and Ahmedabad, KKR is turning a cricket campaign into a cultural one
Franchise blends local languages and large-scale outdoor to deepen fan connect
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
New film pairs star power with simple skincare pitch for summer glow
Insurer joins hands with popular franchise to strengthen regional connect, especially in eastern India.