Amitabh Bachchan returns with KBC 18 and a new rap anthem

MUMBAI: Big B is bringing some big beats to the hot seat. Amitabh Bachchan is returning as the host of Kaun Banega Crorepati Season 18, and this time he is trading the quizmaster’s familiar gravitas for a rap-ready avatar in a new campaign built around the theme ‘Sochna Padega’.

Sony Entertainment Television (SET) has unveiled a rap anthem featuring Bachchan ahead of the premiere of KBC 18 on 10 August, with the show also streaming on Sony LIV.

The campaign gives the veteran actor a distinctly different look, with Bachchan sporting a white fur coat, oversized dark sunglasses, layered gold chains and a geometric hoodie. The video places him in illuminated corridors before moving to a chandelier-lit throne, as his trademark baritone meets a contemporary beat.

At the centre of the anthem is the line, “Yeh KBC hai, yahan sochna padega pyaro…”, turning the show’s familiar emphasis on knowledge into a more pop-culture-driven message.

The ‘Sochna Padega’ theme is built around the idea of applied intelligence that while information is readily available on smartphones, winning often comes down to knowing how to think, connect the dots and apply that knowledge under pressure.

The campaign consequently puts Bachchan in an unexpected role, using rap and a more stylised visual treatment to reinforce the season’s message of thinking on one’s feet.

KBC 18 premieres on 10 August on Sony Entertainment Television and Sony LIV. The new season will also feature Aamir Khan, Sunny Deol and Preity Zinta taking the hot seat.

https://www.instagram.com/reel/Db3Xw4GheBH/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D