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Ex-YouTube lead to drive culture-led campaigns as Netflix sharpens India focus
30-second film uses visual metaphor to showcase comfort across digital platforms.
Integrated push spans 251 cities, 28 plus states, 13 million reach, 200 million impressions.
Spans 17 cities, 10,000 creators as platform pushes community and monetisation
360-degree rollout across TV, OTT and YouTube; ties up with Battleground S2.
