Creators can refine hooks and pacing before publishing as YouTube widens paid access
Report draws on 1,000 campaigns to connect audience strategy with media quality
Single-source panel links ad exposure with purchases, showing TV still drives most household reach
Adil Zainulbhai points to digital growth, news leadership and new platforms as key gains
Regional-language streamer edges past aha and Zee5's rivals to crack India's OTT top table, even as it withholds the rupee numbers behind the growth
