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MUMBAI: If advertising is chasing the next big idea, Augmented Reality might just be the plot twist nobody saw coming. And last evening, India’s creative community...
MUMBAI: Richa Parekh’s journey at JioHotstar has reached an important new chapter as she steps into the role of senior director of marketing. Parekh joined JioHotstar...
MUMBAI: Snap and Integral Ad Science (IAS) are taking transparency to a new level, giving advertisers something worth snapping about. The duo has expanded their measurement...
MUMBAI: When Mahabharat meets a Snap filter, you know history’s getting a glow-up. Collective Artists Network’s Historyverse, the tech-driven storytelling platform reimagining India’s past, has teamed...
MUMBAI: When influence meets intelligence, the result is Animeta Brandstar’s latest winning streak. The tech-data enabled influencer marketing firm has been scripting campaigns that don’t just...
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