Influencers craft engaging promotional content to drive traffic, boosting the brand’s growth.
The cluster aims to provide content from Fully Faltoo and MTV India to Snapchat.
Ad spend has remained on track despite the macroeconomic headwinds that emerged this year.
52.5 per cent of respondents spend an average of two-four hours a day on social media.
The shows will air exclusively on Snapchat Discover.
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