Segment to account for one-third of M&E ad market as brands shift budgets to commerce
Amazon and Walmart expertise emerges as hottest asset in commerce media.
Digital to command 68.1 per cent share as commerce emerges fastest grower
INDIA: India’s advertising industry is entering a new phase of structural transformation, with digital media now the central growth engine, according to the Dentsu digital advertising report...
The industry will surpass $1 trillion in total revenue in 2024; grow 7.7% in 2025 to $1.1 trillion
